We thought you might want to know why we chose EIF for our Rocks Against Cancer benefit. The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, harnesses the collective power of the entire industry to raise awareness and funds for critical health, educational and social issues in order to make a positive impact in our community and throughout the nation.

Thanks to the commitment of an extraordinary number of people and companies, EIF is able to champion a wide variety of worthy causes.  EIF’s national initiatives raise awareness and crucial funds to address leading health and social issues to include:

EIF’s National Colorectal Cancer Research Alliance (NCCRA ) which is dedicated to the eradication of colorectal cancer by promoting the importance of early medical screening and funding research to develop better tests, treatments, and ultimately a cure.  The initiative was co-founded in March of 2000 by Katie Couric, Lilly Tartikoff, and EIF.

Stand Up To Cancer (SU2C) founded by EIF on the belief that there is now sufficient knowledge of the basic science of cancer and that technologies are available to allow the focused practical application and proximal translation of even more basic science knowledge to patients with cancer. Furthermore, the successful application of this knowledge will result in more rapid advances in the treatment of patients and the prevention of cancer in those individuals who are at risk. The purpose of SU2C is to establish and support a focused and intense effort to effect these advances as rapidly as possible. SU2C believes that it can benefit the most patients by accelerating the course of cancer research through raising philanthropic dollars and developing unique mechanisms to utilize these funds. SU2C will utilize mechanisms to foster collaboration of the most talented and promising researchers across institutions; a team-oriented approach that promotes the sharing of information; and a goal-oriented focus on key problems in cancer designed with measurable milestones of progress.

Through its Women’s Cancer Programs, the Entertainment Industry Foundation created and funds two distinct, cutting-edge research projects: one to develop an early detection blood test for breast cancer; and the other to fast-track more effective, less toxic treatments for breast cancer. Annually, EIF runs two of the largest single-day women’s cancer fundraisers in the country — EIF Revlon Run/Walk for Women and Lee National Denim Day.

EIF is a 501(c)(3) charitable organization based in Los Angeles and meets all 20 rigorous Better Business Bureau charity standards. To learn more about EIF cancer programs please visit the Entertainment Industry web site.