Archive for January, 2011

Connect with family and friends during a health challenge

January 31st, 2011


When you find yourself diagnosed with an illness, your family and friends can be a pillar of strength.

People going through cancer treatments should never have to go it alone. Throughout the process, family members need to stay strong.

Unfortunately, contracting a secondary illness while fighting cancer can seriously hurt your ability to fight the disease. So when you are unable to go meet friends or be with family, you can be open and honest about why, and still connect in a personal way.

CaringBridge websites offer a personal and private space to communicate and show support, saving time and emotional energy when health matters most. The websites are easy to create and use. Authors add health updates and photos to share their story while visitors leave messages of love, hope and compassion in the guestbook.

No one likes to sit on the sidelines, but being honest about why you’re doing so will help keep your friends and family close. To see how it works click here: CaringBridge

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The Farber Center on ABC

January 28th, 2011

We were happy to welcome Kemberly Richardson to The Farber Center this week to film a story about AccuBoost treatments for Breast Cancer. Kemberly joined the Eyewitness News team in May of 2003 as a general assignment reporter. Before coming to Channel 7, she spent several years reporting across town at FOX5 News, as a national correspondent with BET Nightly News and as a media specialist at the Public Relations firm Fleishman Hillard International. Kemberly started her television career behind the camera at WNET in New York and then headed west where she landed her first reporting job at WPTA in Ft.Wayne, Indiana. She then headed further west to the San Francisco Bay area to KNTV in San Jose, California. Kemberly has been honored with a local Emmy for consumer reporting and has been nominated for several others. She prides herself on her versatility as a reporter, covering everything from Super bowls to earthquakes, social, political and lifestyle features. Kemberly grew up in New Rochelle where her family still resides. She attended Syracuse University where she graduated with honors receiving a BA in Psychology and English.

Please take a look at the report, here is the link: ABC.go.com

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FLEXITRON BY Nucletron ARRIVES at The Farber Center for Radiation Oncology

January 24th, 2011

The First Radiation Center Offering this Cutting-Edge technology in New York City.

The Farber Center for Radiation Oncology has become the first treatment center in New York City——to treat skin cancer patients with Flexitron, an advanced HDR brachytherapy delivery system that brings a whole new world of safety to brachytherapy, providing to-the-millimeter accuracy while allowing physicians to administer higher, more concentrated doses of radiation directly to cancer cells. . Flexitron is the most advanced afterloader ever offered by Nucletron – the acknowledged leader in brachytherapy-based precision radiation oncology.
Dr. Leonard Farber, Radiation Oncologist and founder of the Farber Center, is currently treating the first skin cancer patient to undergo HDR Brachytherapy treatment at the center with the Flexitron system. In keeping with The Farber Center’s commitment to state-of-the-art technology and patient comfort, Flexitron represents cutting-edge, minimally invasive care that puts the patient first.

Skin cancers can often be successfully treated by the surgical removal of the cancerous tumor typically Mohs surgery. Surgery on the nose, ears, eyelids or lips may cause disfigurement or require reconstructive surgery under a general anesthetic to maintain the natural appearance. Brachytherapy with the Flexitron system is an effective alternative treatment for BCC and SCC skin cancer and avoids the need for reconstructive surgery. It also has its advantages over surgery for patients with a large number of lesions, elderly patients, or patients who are otherwise inoperable, and advantages over external beam radiotherapy as it requires shorter treatment times and less side effects.

The Flexitron applicator facilitates close contact between the brachytherapy radiation source and the skin. This helps ensure conformity of the radiation dose to the tumor to provide excellent cosmetic results and clinical efficacy. Below is a picture of a squamos cell skin cancer before and after radiation treatment.

“We’re so pleased to be able to offer this truly revolutionary treatment at The Farber Center,” says Dr. Farber. “HDR Brachytherapy with Flexitron offers an ideal treatment for our patients in New York, as it is a short, targeted, non-invasive course that provides a superior level of care and lets our patients live their lives with minimal interference.”

At a dedicated suite at the The Farber Center, patients will receive HDR Brachytherapy with the Flexitron system treatment typically twice a week for up to 4 weeks, and allow patients to return to work or home the same day of treatment.

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Who is deciding where you get your radiation treatment ?

January 14th, 2011

Did you know you can choose where you get your radiation cancer treatment?

Let me tell you two stories. Their names have been changed to protect their identity. The first story is about Mary Higgins.
 Mary Higgins is a timid, slightly grayed 55-year-old working mother of two teenage boys, who was just diagnosed with breast cancer. She was recently seen at a NYC hospital by a breast surgeon who after a work up performed a lumpectomy as part of her breast conservation treatment. Mary did not need chemotherapy but was told that she needed a radiation oncology evaluation. She was referred to the radiation oncologist at that same NYC hospital.
 Mary went home and called to schedule her appointment with the hospital radiation oncologist and was given an appointment for the following week. Being nervous and having to sit for a week with no answers, Mary got on her computer and Googled breast cancer treatment. That is how she found The Farber Center. Mary called us asked if she could come in on her own or did she need her doctor to request a consult. We told Mary she can schedule an appointment and we will take care of the rest. We saw Mary the same day. When Mary arrived she walked into what seemed like a spa and was “blown away” by the experience. Mary was greeted by Vivian, our patient concierge, who took her coat, got her a beverage, and held her hand through all the paperwork. After Mary’s consult and a tour of the facility, she was angry that she was not sent here first by her physician. Mary felt that going into a hospital every day for several weeks was just a reminder that she was sick. She asked why wouldn’t her physician have sent her here first.
The reality is hospitals are businesses and they put pressure on the physicians to refer within the hospital.

There are some physicians, particularly urologist, that only send to centers with whom they have a relationship (click for article)

Let me tell you about Bob: 
Bob Wright is a physically fit 60-year-old father of two teenage girls and a son in college. Bob was just diagnosed with prostate cancer and was sent to the Upper East Side to a radiation center with whom his urologist has a “relationship”. Bob went for his radiation oncology consult on the upper east side. He was told his treatment would be everyday for nine weeks. Bob lives in the Village and works downtown and got on the Internet thinking, “there has to be something closer to me.” Bob went on Yahoo and Googled prostate cancer treatment and found The Farber Center. He called us and scheduled a consultation. After his consultation, Bob realized that the Upper East Side center did not treat with cone beam CT (which is considered the best type of image guided radiation treatment for prostate cancer). Bob was upset. He was sent to this other center, which was farther away from his office and home, and offered less than state-of-the-art treatment. He asked if his urologist knew of us. The answer was yes, and in fact, the physicians at The Farber Center went out of their way to drop off information on the center and introduce themselves prior to Bob’s visit with them.

GET A SECOND OPINION FROM AN INDEPENDENT PHYSICIAN. ASK YOUR DOCTOR. It’s YOUR LIFE. It’s your choice. EXERCISE YOUR RIGHT TO CHOOSE!

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The Farber Center is the first in NYC to treat patients with AccuBoost!

January 4th, 2011

The Farber Center has become the 34th in the world and the first in NYC to treat patients with AccuBoost, a new image-guided treatment for breast cancer. The process uses digital mammography for localization and surface applications for the delivery of radiation. AccuBoost is the first technology to allow High Dose Rate (HDR) treatment of breast cancer in a Non-Invasive way.

Prior to AccuBoost, partial breast irradiation treatment was performed via invasive techniques such as employing multiple protruding catheters or with inflatable balloon devices implanted into the breast. AccuBoost can be delivered either prior to or after the main external beam portion of women’s treatment. The breast is immobilized and imaged in a manner similar to mammography but without excessive pressure. A special applicator is positioned to deliver the radiation with great accuracy, and virtually eliminating unwanted exposure to heart, lungs and chest wall.

Patients receive treatment each day for five to eight days, and for each treatment, the beam targets different angles so that the entire surface is radiated. The brachytherapy suite at The Farber Center for Radiation Oncology has the AccuBoost digital mammography unit available to facilitate the delivery of this new treatment technique.

The advantages of AccuBoost

According to the Accuboost Web site, the tried-and-true mainstream practice of whole breast irradiation following lumpectomy has an excellent record that spans more than three decades. The WBI procedure includes an all-important “boost” phase. The AccuBoost system is designed to target the boost dose scientifically and accurately with good quality control. The anticipated benefits of AccuBoost are listed below:

Noninvasive radiation delivery in a simple outpatient procedure.
Accurate targeting of the radiation to the intended site via real-time image guidance.
Conformal radiation field — matches the target size, shape and location.
Minimal dose to healthy tissue as the radiation is focused on the intended target, sparing exposure to the heart, lungs and the uninvolved breast.
Uniform radiation field from the center to the edge.
Homogenous treatment — no hot or cold spots in the field.
Excellent reliability, reproducibility and process control.
Digital map of the boost dose for in-process correction and for future reference.

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